If an image is required for personal reasons, e.g. to print and frame at home or give as a personal gift, then the buyer does not generally require a release.

If an image is to be used for educational or editorial purposes, e.g. magazine article, textbook, newspaper, then the buyer does not generally require a release.

If however, the image is to be used specifically for advertising, a model or property release may be required. Recognisable individuals, property or objects should not be associated with a product or promotional campaign without first obtaining written consent, either from the individuals or from the owners of the buildings, possessions, objects, logos etc., featured within the image.

Releases are the responsibility of the publisher & fall into two categories:

Model Release - refers to a recognisable person or persons within an image.

Property Release - refers to recognisable objects & items owned by individuals or companies, e.g. buildings, possessions, vehicles, artwork, logos, etc., within an image.

Images used for front covers of books or magazines will generally need to be covered by relevant releases as they are seen as a form of advertising for the publication.

The buyer will need to assess whether the proposed use for the image requires a release or not.

If an image already has a release in place, there is a note to this effect on the Hi-Res preview page. Otherwise, the buyer must assume that all images displayed within www.melvinbourne.com do not have model or property releases in place.

Images are licensed to the buyer as opposed to being purchased outright. There are three options when licensing an image from www.melvinbourne.com:

Single Print Image Licence - allows the buyer to arrange for the printing & finishing of the image by themselves or via a professional printer.

• This licence is available to buyers for one-time single print use (including gifts)
• The buyer has non-exclusive use of the image
• The buyer cannot sell, offer or otherwise make the image available for publication or distribution in any way
• Copyright remains with www.melvinbourne.com (or the photographer) & we reserve the right to display the image for our own promotional purposes

Commercial Image Licence - allows the buyer to use the image for hardcopy publications, website applications, multi-media presentations, promotions & advertising purposes.

• This licence is available to companies, organisations & individual buyers for commercial applications
• The buyer has non-exclusive use of the image
• The buyer cannot sell, offer or otherwise make the image available for distribution in any way other than for the purpose for which the original licence was issued
• The buyer may crop, re-size & manipulate the image to suit a specific use or application but may not alter the intent of the original without prior written consent of www.melvinbourne.com (or the photographer)
• The longest side of any image is limited to a maximum size of 600mm when displayed on the Internet or any Intranet Web site without prior written consent of www.melvinbourne.com (or the photographer)
• The buyer may use the image for an unlimited period of time for the purpose for which the original licence was issued. The same image cannot be transferred between unrelated applications / projects & the buyer will need to obtain a separate image licence for each project
• Copyright remains with www.melvinbourne.com (or the photographer) and we reserve the right to display the image for our own promotional purposes

Exclusive Image Licence - allows the buyer to use the image for hardcopy publications, website applications, multi-media presentations, promotions & advertising purposes.

• This licence is available to companies, organisations & individual buyers
• The buyer has exclusive use of the image for an agreed period of time on multiple applications / projects. On expiry of the agreed licence period, the terms and conditions revert to that of a General (Commercial) licence & the buyer may continue to utilise the image in a non-exclusive manner
• The buyer cannot sell, offer or otherwise make the image available for distribution in any way other than for the purpose for which the original licence was issued
• The buyer may crop, re-size & manipulate the image to suit a specific use or application but may not alter the intent of the original without prior written consent of www.melvinbourne.com (or the photographer)
• The longest side of any image is limited to a maximum size of 600mm when displayed on the Internet or any Intranet Web site without prior written consent of www.melvinbourne.com (or the photographer)
• Copyright remains with www.melvinbourne.com (or the photographer) and we reserve the right to display the image for our own promotional purposes

General Conditions - the following applies to all licenses:

• The buyer may not represent the image as their own under any circumstances. Photo credit must be given as "www.melvinbourne.com"
• The licence is non-transferable
• If it is determined that any breach of the licence conditions has occurred, then www.melvinbourne.com reserves the right to immediately cancel the licence agreement & no refund will be issued
• Refunds is not available once an image has been e-mailed, shipped or made available for downloading
• Images will only be made available following receipt of payment

Images are available for licensing directly from www.melvinbourne.com. To purchase an image licence, please use the Contact Us page to submit a purchase enquiry.

Information needs to be entered regarding the proposed use of the image, email contact details & project budget, if available. We will then email you a quote for the proposed use of the stock image. All prices will be quoted in GB pounds (£).

All image licence agreements between the buyer & www.melvinbourne.com are treated with complete confidentiality & client information will not be disclosed to third parties.

All image licences are administered by www.melvinbourne.com & records held of who has licensed each image.

To assist a potential buyer, we are able to provide information regarding the industry where a particular image has previously been used. This may avoid the buyer any embarrassment & wasted expense. However, we will not name or issue any details of a client or project to third parties.